// Refactored Corepower Yoga's online presence and engaged potential customers via an impactful digital perspective and informative layout. // Creation of interactive website including Mind Body Online integration for class scheduling & instructor info, studio location tools, teacher training resources, blog, and coupon redemption system.

// Created brand story that sparked confidence in quality and efficacy of TRUETONiQS without bullshitting consumers with marketing propaganda. // Reformulated SKU's and packaging using enhanced graphic design. // Developed interactive website allowing consumers to take charge and provide intimate feedback. Additionally, consumers can use a custom search tool to find out exactly what ingredients are in TRUETONiQS.

// Developed and inspiring, customizable music site that links fans to artists and allows them to make a meaningful impact. // The site's Give-Get model raises revenue for artist-designated charities by offering fans the chance to buy exclusive tunes, merchandise, and experiences. The concept was conceived and built from the ground up by LRXD.

// Developed and managed ongoing email marketing campaigns for KOA via Oracle's multichannel email campaign management software Responsys. // Moderated content on KOA.com's website to ensure maximum uptick during campaigns. // Assisted in creation of KOA broadcast (TV & radio) and brand positioning materials for the 2016 summer season.

// Rebranded website and OOH materials for Westward Property Management. // Developed and managed creative direction for personalized vendor web portals. // Developed and managed email marketing campaigns for WPM's subscriber audience.

// Relaunched brand into a wider distribution network beyond specialty food stores by restructuring current packaging and creating a robust, interactive online presence. // Developed and maintained LRXD's customized 12-Day Reboot Challenge Promo and Belly Tracker App.

// LRXD helped revitalize the iconic weight loss brand through a completely updated website and national television spots that reintroduced Kirstie Alley as Jenny Craig's spokesperson.

// LRXD rebranded the entire organization from top to bottom. // Repositioned Curves with a multi-million dollar media campaign; national television, print + online advertising; a website overhaul; and social media.

// Increased brand awareness through various social media outlets and leveraged Denver-based franchises to shoot and produce content for ongoing social media campaigns. // Redesigned + developed Garbanzo's website, adding a completely revamped menu and overall aesthetics.

// Developed CrossFit Modig's website in Wordpress using basic HTML and CSS. // Improved search ranking through implementation of metadata, installation of CrossFit specific plugins, and consistently publishing relevant content. // Built social media campaigns aimed at targeting local demographics.

// LRXD orchestrated Richard Sandoval Restaurant's traditional advertising efforts and applied a unique look to OOH ads, in-store merchandise, and even a massive billboard installation in the heart of Chicago.

// Website maintenance and development (in .net) for all of Lawry's Online including The Prime Rib, The Tam O'Shanter, Five Crowns, Lawry's Carvery, and Side Door. // Managed developement of dedicated landing pages directed at increasing brand transparency.

// Acted as lead producer on the LobbyLink website and mobile tablet application. // Improved the application UX through the analysis of user data and research. // Increased brand awareness and user audience through the design and development of email marketing campaigns.

Lead Digital Agency of Record // Provided maintenance for all digital content on redrobin.com // Directed quarterly updates for Red Robin's menu and Customizer Tool and executed in-depth QA to ensure print collateral matched all digital material. // Managed development for all Red Robin Royalty Member promotions.