EVOLVE, PUSH BOUNDARIES & MATURE IDEAS. Allow them to DEVELOP into something MEANINGFUL.
Front-End Web Design
Basic HTML & CSS development
Digital & Integrated Production
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// Lead developer & designer. Moderator 2016-2019. Meant for homeowners in need of turnkey short-term rental management in the state of Colorado.
Short-term rental's in Colorado.
FREELANCE WEB DEVELOPMENT & DESIGN
// Development and design for Boundless Creatives, a strategic development and partnership service based in NYC.
// Website development & design for a Denver based company with a focus on consumer financial education.
Lee Reedy Xylem Digital (LRXD)
DESIGNED BY NUTRITIONIST
& CLEANSE SPECIALISTS.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
CRISPIN PORTER + BOGUSKY
// Refactored Corepower Yoga's online presence and engaged potential customers via an impactful digital perspective and informative layout. // Creation of interactive website including Mind Body Online integration for class scheduling & instructor info, studio location tools, teacher training resources, blog, and coupon redemption system.
// Created brand story that sparked confidence in quality and efficacy of TRUETONiQS without bullshitting consumers with marketing propaganda. // Reformulated SKU's and packaging using enhanced graphic design. // Developed interactive website allowing consumers to take charge and provide intimate feedback. Additionally, consumers can use a custom search tool to find out exactly what ingredients are in TRUETONiQS.
// Developed and inspiring, customizable music site that links fans to artists and allows them to make a meaningful impact. // The site's Give-Get model raises revenue for artist-designated charities by offering fans the chance to buy exclusive tunes, merchandise, and experiences. The concept was conceived and built from the ground up by LRXD.
// Developed and managed ongoing email marketing campaigns for KOA via Oracle's multichannel email campaign management software Responsys. // Moderated content on KOA.com's website to ensure maximum uptick during campaigns. // Assisted in creation of KOA broadcast (TV & radio) and brand positioning materials for the 2016 summer season.
// Rebranded website and OOH materials for Westward Property Management. // Developed and managed creative direction for personalized vendor web portals. // Developed and managed email marketing campaigns for WPM's subscriber audience.
// Relaunched brand into a wider distribution network beyond specialty food stores by restructuring current packaging and creating a robust, interactive online presence. // Developed and maintained LRXD's customized 12-Day Reboot Challenge Promo and Belly Tracker App.
// LRXD helped revitalize the iconic weight loss brand through a completely updated website and national television spots that reintroduced Kirstie Alley as Jenny Craig's spokesperson.
// LRXD rebranded the entire organization from top to bottom. // Repositioned Curves with a multi-million dollar media campaign; national television, print + online advertising; a website overhaul; and social media.
// Increased brand awareness through various social media outlets and leveraged Denver-based franchises to shoot and produce content for ongoing social media campaigns. // Redesigned + developed Garbanzo's website, adding a completely revamped menu and overall aesthetics.
// Developed CrossFit Modig's website in Wordpress using basic HTML and CSS. // Improved search ranking through implementation of metadata, installation of CrossFit specific plugins, and consistently publishing relevant content. // Built social media campaigns aimed at targeting local demographics.
// LRXD orchestrated Richard Sandoval Restaurant's traditional advertising efforts and applied a unique look to OOH ads, in-store merchandise, and even a massive billboard installation in the heart of Chicago.
// Website maintenance and development (in .net) for all of Lawry's Online including The Prime Rib, The Tam O'Shanter, Five Crowns, Lawry's Carvery, and Side Door. // Managed developement of dedicated landing pages directed at increasing brand transparency.
// Acted as lead producer on the LobbyLink website and mobile tablet application. // Improved the application UX through the analysis of user data and research. // Increased brand awareness and user audience through the design and development of email marketing campaigns.
Lead Digital Agency of Record // Provided maintenance for all digital content on redrobin.com // Directed quarterly updates for Red Robin's menu and Customizer Tool and executed in-depth QA to ensure print collateral matched all digital material. // Managed development for all Red Robin Royalty Member promotions.
// Worked with executive producers, photographers, downhill mountain biking pros, and Rockshox to create an interactive experience much like H.O.R.S.E. but setup on the tracks of Kamloops, B.C. - and way more painful. // Managed game and social media with executive producer over the entirety of the project.
// Worked with executive producers and action photographer Sterling Lorence to capture magazine-worthy downhill shots for riders of Whistler Bike Park in B.C. // Used Facebook and PR to deliver rider shots via tags. // Assisted with the creation of promotional materials including digital banners, posters, and lift line flyers.
// QA'd KRAFT's Dinner Not Art mobile application in it's development stages. // Assisted with a social media campaigns to drive content submitted by users through the app.
THE ADVENTURED (Formally The Adventurous 500)
// Video & audio production // Aimed at bringing Pure Barre's fitness philosophy to the masses, highlighting variation, complexity, and the workout's overall effectiveness.
// Video & audio production // Highlights from TWP's winter performance in 2012.
// Video & audio production // Created video for exclusive G-Eazy interview-made possible by Adventured & JusCollege.
// Video & audio production // Created promotional video for Denver's Hayter's Bar & Grill.
// Video & audio production // Created promotional video for Crimson & Gold...home to insanity in Denver!
// Video & audio production // Created promotional video for Gora Gora Orkestar & Mercury Cafe in 2011 (Denver, CO).
// Video & audio production // Created promotional video for Colorado's classiest train ride, the Georgetown Loop.